Because anti-smoking groups aren’t just fighting the tobacco companies these days. They have fractured over tobacco harm reduction — the idea that people who cannot or will not quit smoking should be provided with alternatives, notably e-cigarettes, which deliver nicotine without burning tobacco. They argue that e-cigarettes will lead to a new generation addicted to nicotine, even if they are not smoking. It focuses largely, but not entirely, on reduced-risk nicotine products, a category that includes e-cigarettes, oral tobacco, and “heat not burn” products that warm up tobacco without burning it. There are no safe tobacco products; all fall along what’s called a continuum of risk.

---

Persons: Cliff Douglas, Philip Morris, Douglas, “, ” Douglas, Bloomberg Philanthropies, American Heart Association —, Michael Bloomberg, that’s, General’s, ”, Charles Gardner, Joanna Cohen, Ellen MacKenzie, Yolonda Richardson, Deborah Arnott, “ I’m, Michael Cummings, they’ve, Marc Gunther Organizations: Foundation, Philip, Philip Morris International, American Cancer Society, American Lung Association, Centers for Disease Control, Bloomberg, Tobacco, American Heart Association, Truth Initiative, Rockefeller, UBS Optimus, Bloomberg School of Public Health, Johns Hopkins University, Campaign, Reuters, FDA, Centers for Disease, Medical University of South, Associated Press, Philanthropy, AP Locations: United States, – California , Massachusetts , New Jersey , New York, Rhode, San Francisco, —, British, Medical University of South Carolina, vaping